Businesses and business professionals use media tools initially to promote themselves and to broadcast their message across the large population behind social media sites. Although many businesses fail to understand that the secret to social media is more than the ‘social’ and less in the ‘media’ and they need to be more human amd likeable towards users.
Having a presence in Facebbok, LinkedIn and twitter is a most nowadays. Businesses use certain tools to manage these mulitple accounts.
Here is a list of some of many social media tools that businesses use:
1: HootSuite – being the most popular social media management tools for people and businesses to collaboarte different social media sites all from one dashboard. Hootsuite has become an essential tool for managing social media, tracking conversation and measuring campaign results via the web or mobile devices. They offer both a free, pro and enterprise solution for managind unlimited social profiles, enhanced analytics, and much more.
2: SocialOomph – is considered a neat tool that offers both a free and pro version of their services. It includes service enhancing tools for sites such as Facebook, Twitter, LinkedIn, and your blog. SocialOomph offers many different service for Twitter which includes autofollow for new followers, scheduling tweets, DM inbox cleanup, and more. It it very effective in increasing social media productivity.
3: SocialFlow – is a solution to watch real-time conversation on social media in order to guess best times for publishing to capture specific audiences. It offers a full suite of services that expands audience engagement and increase revenue per customer.
4: SproutSocial - a powerful management and engagement platform for businesses. They offer a single stream inbox designed to help you never miss a message, and tools to post, collaborate and schedule messages to Twitter, Facebook, LinkedIn.
5: ArgyleSocial – is a social media management tool for savvy B2B marketing. their program allows you to merge data with sales and marketing numbers to identify and engage more prospects, qualify and quantify better leads and build stronger relationships with social media actions.
Here are two sites that discusses more tools and tips for businesses:
Zeevi, D.(2013, April 09). Top 10 Social Media Management Tools. Retrived from http://socialmediatoday.com/daniel-zeevi/1344346/top-10-social-media-management-tools